The Sales and Marketing Council (SMC) is an organization within the Greater Orlando Builders Association that acts as a catalyst for professional growth, achievement, and community involvement of our members through education, information, resources and networking. The Sales and Marketing Council strives to foster the highest level of ethics, integrity, and professionalism for our industry and our community.

    By becoming a member of GOBA’s SMC, you also become a member of the National Sales & Marketing Council (NSMC) through the National Association of Home Builders (NAHB). The NSMC is exclusively dedicated to selling and marketing of new homes.

    GOBA’s SMC hosts several key events throughout the year including monthly meetings, Major Achievement Awards, Leadership SMC (formerly Quarterly Recognition Breakfasts), New Home Expo, REALTOR Virtual Visits (formerly SaMTram Bus Tours), and various educational programs.

    Annual Dues: $95 per individual or Company memberships available. Become an SMC Member: DOWNLOAD APPLICATION.

    To find out more or join the SMC, contact cherry@greaterorlandoba.com / 407-629-9242

    Meetings are now SMC NETWORKING BREAKFASTS: April 11  / Summer TBA / Fall TBA

    2022 Chairperson: Stacy Luna, Atlantic Bay Mortgage
    Vice Chair: Sandi Arbolino, Security National Mortgage


    BECOME AN SMC MEMBER: Download Application 



    LEADERSHIP SMC Selects the speakers to present topics each quarter aimed at Marketing and Sales leaders among GOBA builders and associates. Greets and orients the speakers, and coordinates the event.  
    Chair: Alex Cardenas, Security National Mortgage  /  Vice Chair: Louis Ederer, Trustco Bank
    MARCH 23 - Economic Update
      /  AUG. 24 - Economic Update


    MAJOR ACHIEVEMENT AWARDS Executes the Major Achievements Awards gala. Administers promotional campaign, venue selection, décor, theme development, sponsorship, ticket sales, and entry solicitation. 
    Chair: Russ Beymer, HomeAid Orlando
    SEPT. 24 at Mango's Live - Register Entries, Sponsor Now  Past Winners, Photos, Sponsors


    NETWORKING BREAKFASTS - Participate in business before hours with GOBA members as a Business Spotlight/Keynote Speaker, Table Sponsor or Breakfast Sponsor
    Chair: Louis Ederer, Trustco Bank
    APR. 11 Business Spotlight with Atlantic Bay Mortgage AUG. 17 Business Spotlight with Security National Mortgage


    NEW HOME EXPO - REALTOR® Expo of new home builders and remodelers. Fall TBD.
    Chair: Audra Shuster, SunTrust Mortgage Inc.


    ROUNDTABLE SMC - Hosted by GOBA Associates and in the format of panel experts discussing the hottest industry topics.
    Chair: John Edmead, Homespire Mortgage


  • Upcoming Events


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