The Sales and Marketing Council is an organization within the Greater Orlando Builders Association that acts as a catalyst for professional growth, achievement, and community involvement of our members. The Sales and Marketing Council strives to foster the highest level of ethics, integrity, and professionalism for our industry and our community.

    The Sales and Marketing council holds many events throughout the year including monthly meetings, After Hours events, SAM Tram, Major Achievement Awards, GOBA Holiday Party and educational opportunities. Annual Dues: $95 per individual or Company memberships available.

    Meetings: 1st Wednesday 9:00 a.m.

    2018 Chairperson: Jack Lazinsk, Richmond American Homes 


    BECOME AN SMC MEMBER: Download Application 

    Take advantage of GOBA's Sales & Marketing Council high-exposure events with these opportunities for creative sponsorships in 2018. These benefits are in addition to those provided with each Event Sponsorship.

    Click HERE for a list of events and meetings and their list of benefits.

    Contact Cherry Masih at cherry@greaterorlandoba.com / 407-636-6941 for more details




    EDUCATION – Selects the speakers, programming & content for education classes. Greets and orients the speakers, and coordinates the event. 
    Chair: Russ Beymer, Beazer Homes

    QUARTERLY RECOGNITION BREAKFASTS Selects the speakers, programming & content for Quarterly Breakfasts. Greets and orients the speakers, and coordinates the event.  
    Chair: Kathleen Pollack, Richmond American Homes

    HOME EXPO - REALTOR® Expo of new home builders and remodelers.
    Chair: Kristin Vuckovic, Ashton Woods Homes    

    SAM TRAM - SAM Tram is a unique opportunity for builder and associate members to network directly with local REALTORS®. REALTORS® are chauffeured in luxury coaches on a tour of new Central Florida communities. Builders are given the opportunity to entertain the REALTORS® and “show-off” their homes. Associate sponsors ride on the bus with the REALTORS® for all day networking opportunities.
    Chair: Pat Taylor, TTT Realty 

    HOLIDAY PARTY - Annual holiday party and auction of GOBA.
    Chair: Theresa Swanson, Winter Park Publishing

    MAJOR ACHIEVEMENT AWARDS –Executes the Major Achievements Awards gala. Administers promotional campaign, venue selection, décor, theme development, sponsorship, ticket sales, and entry solicitation.
    Co-Chairs: Rebecca Swanson, Mattamy Homes and Kathleen Pollack, Richmond American Homes

    SPONSORSHIP COMMITTEE - garners support for SMC events and meetings year round.

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