The Sales and Marketing Council is an organization within the Greater Orlando Builders Association that acts as a catalyst for professional growth, achievement, and community involvement of our members. The Sales and Marketing Council strives to foster the highest level of ethics, integrity, and professionalism for our industry and our community.

    The Sales and Marketing council holds many events throughout the year including monthly meetings, After Hours events, SAM Tram, Major Achievement Awards, GOBA Holiday Party and educational opportunities. Annual Dues: $95 per individual or Company memberships available.

    Meetings: 1st Wednesday 9:00 a.m.

    2019 Chairperson: Kelli Belfatto, Park Square Homes 


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    QUARTERLY RECOGNITION BREAKFASTS Selects the speakers, programming & content for Quarterly Breakfasts. Greets and orients the speakers, and coordinates the event.  
    Chair: Dan Grieb, Home to Sell Team

    NEW HOME EXPO - REALTOR® Expo of new home builders and remodelers.
    Chair: David Berlant, Home to Sell Team   

    SAM TRAM - SAM Tram is a unique opportunity for builder and associate members to network directly with local REALTORS®. REALTORS® are chauffeured in luxury coaches on a tour of new Central Florida communities. Builders are given the opportunity to entertain the REALTORS® and “show-off” their homes. Associate sponsors ride on the bus with the REALTORS® for all day networking opportunities.
    Chair: Alex Cardenas, Security National Mortgage; Vice-Chair: Colleen Hazen, LRA Insurance

    HOLIDAY PARTY - Annual holiday party and fundraiser for GOBA Foundation.
    Chair: Deborah Dudley, First American Title; Vice-Chair: Stacy Luna, Atlantic Bay Mortgage

    MAJOR ACHIEVEMENT AWARDS –Executes the Major Achievements Awards gala. Administers promotional campaign, venue selection, décor, theme development, sponsorship, ticket sales, and entry solicitation.
    Chair: Russ Beymer; Vice-Chair: Kathleen Pollack, Richmond American Homes

    SPONSORSHIP COMMITTEE - garners support for SMC events and meetings year round.

    EDUCATION – Selects the speakers, programming & content for education classes. Greets and orients the speakers, and coordinates the event. 
    Chair: Russ Beymer

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